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 "Behind The MP3" Vol. 1 | Issue 2
Guerilla video shooting is a crime!
Unless you’re shooting in Toronto, Ontario, where the common person in the street walks with music and Canadian kindness in their soul. And on the cold mourning and night of February 5th this couldn’t have been more true as students from the Harris Institute for the Arts in the Arts Management Program took to the street, shooting an independent hip-hop group, The People, and their new single “Bad As You.”
The Harris Institute’s Music Video Production class is one among many (Producing and Engineering, Publishing and Copyright, The Music Industry, Music Marketing etc.) intimate classes taught by leading industry professionals in Toronto, who focus on the new music industry and provide students with substantial experience in the field.
“Next semester, I’ll have to start my own management company and sign real acts. I’ll be working with other students to create an album for an artist and to expand his or her career to the best of my ability. This will be real cool, real world stuff, and it should put me in some preferable networking situations,” explains Matt Powell, who successfully submitted “Bad As You” for the Video Production class’s music video shoot.
Powell’s renowned teachers throw the Arts Management students right into the deep end of the music industry’s tasks and responsibilities. Powell’s Music Industry teacher, Bob Roper, who was head of A and R at Universal and has managed Rik Emmet and Kim Mitchell, requires his students to create a massive flowchart, encompassing every aspect of the music business.
“It’s set up with the artist in the middle,” explains Powell. “And all of the industry people around the artist - the record label and all of its positions, the management team, the booking agency, the web masters etc., as well as the markets to perform the music such as live shows and the Internet, and the areas to make money through music like publishers, the Internet, license deals etc.”
Doug McClement is Powell’s Producing and Engineering teacher. McClement owns, operates and founded LiveWire (www.livewireremote.com), which is the largest transportable live recording studio in Canada. He’s recorded everything you can think of, from the Grey Cup to the Junos to 50 Cent.
With leading professionals teaching you hands-on, day-to-day, students of the Harris Institute for the Arts receive quality education and real world opportunities, which also benefits up-and-coming artists like The People.
“Being selected out of 40 submissions the class received was very humbling, almost as much of an honour as actually shooting the video,” Darcy Waffle, who is an emcee and The People’s bassist, explains.
“I feel this speaks volumes to the likeability of our tunes. The students at Harris learn about music management and I think it’s a great sign for us that the future of the industry has selected our tune, which will hopefully translate into more success to come.”
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